BaubleBar has been called the “future of retail” by Mashable. Its products have garnered media attention from fashion magazines such as Glamour, People StyleWatch, Cosmopolitan and others. The co-founders were featured in "30 under 30: America’s Coolest Young Entrepreneurs of 2012" by Inc. Magazine. In addition to a collaboration with Anthropologie in January 2014, Nordstrom and BaubleBar announced a partnership where BaubleBar's products will be also be sold in 35 of Nordstrom's top US retail locations in March 2014.

Headquarters are located in New York City.